You’re already doing the right jobs, but you may be missing out on an easy upgrade. Most contractors do not ignore heated floors because they do not believe in them. They ignore them because it can feel like something extra: another layer of complexity, another thing to sell, and another detail to manage. But in reality, heated floors are not a separate job. They are an add-on that fits into work already being quoted. In an industry where margins matter, that distinction is important. NAHB reported that residential remodelers averaged a 29.9% gross profit margin and a 6.3% net profit margin in 2024. That means increasing profitability is not always about doing more jobs. It is often about getting more value out of the jobs already in front of you. And in most cases, that value only gets captured if it is introduced early. The Missed Opportunity Homeowners and commercial property owners rarely walk into a project asking for heated floors. Not because they would not want them, but because it is not something most people think to ask about. That means in most projects, one thing is true: The contractor who introduces heated floors is the one most likely to win the upgrade. Waiting for the customer to bring it up means the upgrade is easy to miss, and when it is missed, that is likely money left on the table. Won’t It Just Sound Like an Added Expense? Actually, it is typically the opposite. Heating solutions are a natural extension of why a new floor, driveway, walkway, or entry area is being installed in the first place. The key is not to sell “heating cable” or “floor heat” as a technical product. The key is to connect it to the reason the customer is already investing in the project: A bathroom upgrade is usually about making the space feel more comfortable, finished, and luxurious. But that feeling stops fast when someone steps out of a hot shower onto cold tile. Heated floors help carry that spa-like comfort from the shower to the closet. A basement renovation is often about creating a space where the family can gather, relax, and actually use the square footage. But once the bar is installed and the big screen is mounted, a cold slab can still make the room feel unfinished. Heated floors help make the entire space feel livable. A kitchen renovation is a major investment, often including better appliances, upgraded finishes, and a more enjoyable cooking experience. But it is hard for the “home chef” to fully enjoy the new space while standing on a cold floor. Heated floors make the comfort match the investment. Does Installing Heating Add Complexity That Defeats the Purpose? For most contractors, heated floors do not change how the job is done. They change how the job is presented. In fact, heated floors are usually an added layer within the existing flooring process. For example, WarmStep® Heating Mats are designed to integrate with nail-down, glue-down, or floating floors, making it easier to include without turning the project into something unfamiliar. As a result, the added installation time is often measured more in additional minutes than additional hours, especially when the project is planned correctly upfront. And contractors do not need to become electricians. The electrical portion is typically handled by a licensed electrician, while the flooring professional stays focused on the flooring scope. Plus, when you work with ThermoSoft, you are not figuring it out alone. Our team brings over 30 years of electric floor heating experience and can help with product selection, layout guidance, controls, and installation questions before the project gets to the jobsite. Where This Actually Fits in Your Process The best time to introduce heated floors is during the quote, not after the customer has already made the decision. That is where it can be positioned as: An optional upgrade A comfort or convenience feature Part of a good / better / best package A way to make the overall project feel more complete This is not about pressuring customers. It is about making sure they know the option exists before the project is already underway. Because if it is not included in the conversation, it is rarely included in the job. Is It Worth It? Here’s the Math Even a modest add-on can change the value of a project. Here is an example of a Bathroom floor renovation: Scenario Base Job Heat System New Project Total Bathroom floor renovation $7,500  None $7,500 Bathroom floor reno + heated floor upgrade $7,500 $1,500–$3,500 $9,000–$11,000 The point is not that every project will look exactly like this. The point is that heated floors can increase total project value on work the contractor is already quoting. The Opportunity Isn’t More Jobs. It’s What Gets Included in the Job. If you are already quoting bathrooms, basements, kitchens, entryways, driveways, walkways, or commercial access areas, you are already in the right place. The difference is whether heated solutions are introduced early enough to become part of the project. Because if you bring it up, it gets considered. If you do not, it is easy to miss. And when it is missed, that is project value left underfoot.

Heating Tile with R.O.C.K. Home Remodeling Learn how simple it is to install ThermoTile heating mats as a contractor. Location Project Type Product Square Footage Round Lake, IL. Indoor Residential ThermoTile Mats 200 SEE WHAT IT'S LIKE INSTALLING OUR MATS When Leslie moved into her house in Round Lake, Illinois, it seemed like the perfect starter home.  Built around the year 2000, it had good bones but needed some simple updates.  However, after living there for a few months, it became apparent that cold drafts were a result of large windows and sliding glass doors.  To remedy the issue, she opted for ThermoTile mats. Finding the Right Solution R.O.C.K. Home Improvement and Leslie found a way to remedy both the outdated style and improve comfort.  By removing unwanted carpet and plain white tiles in the living room, an opportunity to install a new, modernized floor covering emerged.  Taking up the existing floors revealed a cement subfloor.  The homeowner opted for mock-wood porcelain tile planks.  There was only one choice left: how to heat it. Choosing The Right Heating System Since the floor covering to be installed was porcelain tile, ThermoTile was the right choice.  ThermoTile heating mats and cables are both designed especially with tile in mind (although they can be used universally), as all ThermoTile heating systems are made to support specific floor types.  The installation would also work best with ThermoTile because its installation requires embedding in thin-set mortar and the subfloor was cement. Mats Versus Cables Since ThermoTile comes in both mats and loose cable, the next decision was which application to choose.  Each has its own advantages. For instance, the loose cable allows for a more personalized, flexible layout.  Mats have the cable pre-spaced already which saves time on installation, and are fixed on fiberglass mesh which further strengthens the floor. Ultimately, the homeowner chose ThermoTile mats due to their fast and easy installation. Time to Install Now, all that was left was to install the heating mats, connect the electrical, and lay the tile planks. Ron from R.O.C.K. Home Improvement would handle the floor installation, while a licensed electrician was required for the wiring. Ron got familiar with the floor plan and mat layout then dove into the installation. His findings are below in his own words. Pros Easy to lay out and can be made to fit any area. Duel electrical heat sensors to ensure if one fails the heated floor will still work. Even heating throughout the floor. Plastic tile leveling clips can be used with this product. Cons If the tile is installed directly over the heating element, you need to use a special plastic trowel to ensure the electrical components are not accidentally cut from using traditional metal trowels.  The trowels are also difficult to keep clean. Applying tile directly over the electrical heating element versus pouring self-leveling compound over it makes it somewhat difficult to trowel mortar.  It also adds more time to tile the floor. Overall Thoughts on Installing ThermoTile Mats Suggested install method would be: Pour self-leveliung compound over the heating element first. It gives a smooth, even surface to work on, allowing for an easier install of the tile and eliminates the risk of damaging any part of the heating element. Using the self-leveling compound also helps expedite the overall process however, the additional cost of labor and materials will need to be factored into the homeowner's budget. For Smaller Jobs (Under 100 Sq Ft) One person should be able to handle either install method on their own. Anything over that, I suggest using 2 or more people for either install method. Using the proper trowel size and back buttering every tile is also essential in the proper bond between the floor and tile with any tile installation. Wiring Hooking up the electrical was fast and easy for the electrician.  No previous experience with floor heating systems was required.  The entire process took about twenty minutes, including the installation of the thermostat.  No additional breakers were needed. Use After the installation was complete, Leslie fired the floor heating on via the special floor heating thermostat.  She was careful not to program the system to a high temperature right away and not to change the temperature to more than 3 degrees Fahrenheit at a time. She discovered that even at seventy-two degrees, the system felt much warmer on her feet than expected.  This is due to the way the mats transfer and emit heat.  The energy used to heat the floor is all completely utilized and felt immediately, unlike the existing HVAC system that was not able to keep the room warm enough, even with carpeted floors. Not only does the living room look more polished and modern, but it's also been upgraded to a whole new level of comfort.  Even on the coldest days when snow piles down outside on the patio, her feet are kept warm and she uses less energy through her HVAC system. Leslie also enjoys pre-programmed options available through her thermostat, which allows for designated times that the floor heat kicks on.  This allows her to save considerable amounts of energy since she can turn it off when she is not home or asleep.  She controls the settings right through her mobile phone and gets energy use reports every month. Findings ThermoSoft was able to provide a heating solution that benefited all parties.  Not only did the homeowner get a highly personalized, intelligent floor heating system that uses less energy and costs her less on each utility bill, but the installer got a system that was fast and easy to install. To find out more about ThermoTile products and how they can improve your space or your client's space, visit the ThermoTile comparison page or call us at (800)308-8057 today. Why ThermoSoft's Floor Heating Systems are the Answer For You With these benefits in mind, where can you add comfort and value at the same time? Look no further than ThermoSoft floor heating systems! We have the fastest warm-up time in the industry, and installation is simple and DIY-friendly. Benefits of ThermoSoft Floor Heating Available for All Types of Flooring: Tile, Laminate, Solid and Engineered Wood, Vinyl, Cement Slab, and Carpet Exceptional Comfort: Warms rooms and not ceilings, Uniform, ideal heat pattern, Say goodbye to drafty rooms, Invisible and silent, Individual room control Cleaner, Healthier, Maintenance-Free: No dirty vents or ducts, No more drying out your air Energy-Saving: 100% Efficiency, More comfort, less energy, Use less energy by needing less heat Easy to Install: Designed with installation in mind, Tools already in your toolbox, Simple hookup, We’re here to support you ThemoSoft never compromises on your comfort or safety, so why would you? Start enjoying each space more than ever with ThermoSoft floor heating systems. Visit us online or contact Thermosoft today. Tell us about your project and let our experts help you. Our team of Radiant Experts is ready to help! We can help find the right radiant heat product for any project from indoors to the outdoors. Just tell us a little about yourself and your project to get started. Contact an Expert 1-800-308-8057 GET FREE GUIDE >> Don't Trust Just Any Floor Heating Systems – Insist on ThermoSoft Products ThermoSoft offers the best-performing and most reliable radiant electric heat solutions on the market. Our systems are safe and can be installed quickly during a room remodel or a new home build. ThermoSoft products are made in America and are backed by our best-in-class customer service. We design and manufacture our systems here in Vernon Hills, Illinois with the highest quality control. We have an in-house team of qualified professionals to offer guidance and advice every step of the process – from selection to installation and beyond for years to come. Discover all the possibilities to bring warmth & joy into your life! Certified, Tested & Approved COMPLETE YOUR BATHROOM UPGRADE WITH THERMOTILE ThermoTile floor heating mats for tile and stone will take your bathroom to the next level! Add floor heat to enhance your space and make your bathroom feel like a luxurious spa. Call us or click here to transform your entire bathroom!

Add Value to Your Home Making your home your own oasis with smart investments. ADD VALUE  AND COMFORT TO YOUR HOME For most of us, our home is our biggest investment and we need to be smart about how we invest in it. With these tips, you will discover that there are ways to add value to your home and increase your comfort and joy at the same time. Cashing Out with Radiant Floor Heat Heated floors are not just luxurious add-ons to indulge in for comfort. While toasty toes can be an extra perk in the immediate, installing radiant underfloor heat can offer many benefits and a significant future Return On Investment (ROI). Homes with Upgraded Features Sale Faster According to Remodeling magazine's ""2018 Cost vs. Value Report"", an upscale bathroom remodel which included radiant floor heat yielded an average 56% return (in 2017). This illustrates that radiant heat is a good return on your investment and a smart way to add value to your home for your own enjoyment. Radiant floor heat is becoming not only a luxury but a necessity in today's housing market. Browsing available properties mean sifting through countless online listings. With this over saturation, browsers afford only a few seconds to those listings that catch their eye. What peaks viewer interest? The answer is showcasing its star features, like radiant heat. Zillow Research furthers this point. ""Heated floors / radiant heat"" was the most searched term when looking for homes in New York, NY. Merely including radiant heat in property listings boosted their visibility and desirability to buyers. Homes with heated floors that included that feature in their listings sold 24% above expected values! Why add value to your home with in-floor heating? The benefits of radiant heat flooring are many. Electric in-floor heating systems warm you from the floor up, they are energy-efficient, save you on your utility bills, promote a healthier indoor environment, and eliminate cold spots and cold toes. Read more about 8 Differences Between Radiant Heat and HVAC. Chances are, you know someone who has heated flooring. Over the past few years, the trend of adding this extra feature to floors has skyrocketed. According to the American Institute of Architects Home Design Trends Survey, the popularity of radiant floor heat grew 10% from 2016 to 2017. What caused this sudden surge for heated floors? Realtors attribute this to a few different factors. Since millennials are now dominating the home-buying sector at 34%, tech-friendly homes are more in demand. Controlling floor heat via smartphone is attractive and important to this demographic. Leslie Banker, the co-author of The Pocket Decorator (2004) and The Pocket Renovator (2007), remarks, ""Anytime you're showing a property or listing a property with radiant heating or cooling, be sure to talk it up as a selling point."" Electric In-floor Heating & the Green Movement Additionally, environmental conservation is a definitive social cause among millennials. The “green” movement could be partially responsible for the growing demand for radiant floor heat. Electric underfloor systems boast low EMF and save around 40% of energy over conventional heating systems. Thermostats designed with energy savings in mind can also help you save money and the environment. Read more on those in Choosing A Floor Heating Thermostat 2021.In an online article by The Times, based on Consumer Reports, “…’energy-­efficient’ was second only to ‘safe community’ on the list of attributes that would most influence a purchase decision, according to a 2015 survey by the National Association of Home Builders.’” Thinking Ahead by Investing in the Future In this competitive housing climate, trends are important when trying to sell. In this regard, adding electric radiant floor heat can prove wildly advantageous. It is a great opportunity to add value to your home and improve the comfort and efficiency of the home's heating system. Comfort and convenience translate to cash. Not only are you benefiting from the extraordinary comfort that comes with radiant heating, but you are also making a valuable investment in your home and your future. By giving yourself what you want, you are ultimately giving consumers what they want, as well. If you have any questions, contact us today or call us at (800)308-8057 and we can help you add value to your home. Leslie Banker: Perks of Radiant Heat Article: Boost Home Value Article:  ""2018 Cost vs. Value Report"" Why ThermoSoft's Floor Heating Systems are the Answer For You With these benefits in mind, where can you add comfort and value at the same time? Look no further than ThermoSoft floor heating systems! We have the fastest warm-up time in the industry, and installation is simple and DIY-friendly. Benefits of ThermoSoft Floor Heating Available for All Types of Flooring: Tile, Laminate, Solid and Engineered Wood, Vinyl, Cement Slab, and Carpet Exceptional Comfort: Warms rooms and not ceilings, Uniform, ideal heat pattern, Say goodbye to drafty rooms, Invisible and silent, Individual room control Cleaner, Healthier, Maintenance-Free: No dirty vents or ducts, No more drying out your air           Energy-Saving: 100% Efficiency, More comfort, less energy, Use less energy by needing less heat Easy to Install: Designed with installation in mind, Tools already in your toolbox, Simple hookup, We're here to support you ThemoSoft never compromises on your comfort or safety, so why would you? Start enjoying each space more than ever with ThermoSoft floor heating systems. Visit us online or contact Thermosoft today. ASK US HOW YOU MIGHT SAVE ON COSTS!  Tell us about your project and let our experts help you. Our team of Radiant Experts is ready to help! We can help find the right radiant heat product for any project from indoors to the outdoors. Just tell us a little about yourself and your project to get started. Contact an Expert 1-800-308-8057 GET FREE GUIDE >> Don't Trust Just Any Floor Heating Systems - Insist on ThermoSoft Products ThermoSoft offers the best-performing and most reliable radiant electric heat solutions on the market. Our systems are safe and can be installed quickly during a room remodel or a new home build. ThermoSoft products are made in America and are backed by our best-in-class customer service. We design and manufacture our systems here in Vernon Hills, Illinois with the highest quality control. We have an in-house team of qualified professionals to offer guidance and advice every step of the process - from selection to installation and beyond for years to come. Discover all the possibilities to bring warmth & joy into your life! Visit Heating Products by ThermoSoft Certified, Tested & Approved COMPLETE YOUR BATHROOM UPGRADE WITH THERMOTILE ThermoTile floor heating mats for tile and stone will take your bathroom to the next level! Add floor heat to enhance your space and make your bathroom feel like a luxurious spa. Call us or click here to transform your entire bathroom!

Introduction Have you ever noticed that it always feels impossible to agree on the temperature inside of a house? It's not just an anecdotal observation. Some individuals have conditions that can make them feel temperatures differently. Yet, for others, the temperature of their home is merely a personal preference. This variation in the perception of heat can be a problem when attempting to set a household temperature that is comfortable for everyone. An electric radiant floor heating system's design allows for individual rooms to be climate controlled. This is something that is nearly impossible to achieve with central air heating. Regardless of the reason for the difference, housemates with varying desires for heat can all be happy with the control offered by this efficient method of warming a home with multi zone radiant floor heating. Get Control of the Situation Traditional forced air systems set the temperature based on the air, which often leaves the floor cold and uncomfortable. WarmStep® electric radiant floor heating systems utilize temperature sensors embedded in the floor, digital thermostats, and data loggers, giving you extreme control over the warmth of your home. Additionally, WarmStep® works with a FidBox® data logger, enhancing your ability to fine-tune energy consumption and monitor historical trends. It offers real-time information on how much energy the electric radiant floor heat system is consuming at any given time. You'll be amazed at how efficient the system is even when your home is nice and warm. Take Care of Your Multi Zone Radiant Floor Heating and Wood Floors Easily Another benefit of precise temperature control is better floor performance. Hardwood floors have relatively strict atmospheric tolerances that they must stay within to avoid issues such as buckling and movement. Engineered wood floors are less susceptible to damage from temperature variations but can still suffer damage from excess humidity just like a hardwood floor. The National Wood Floor Association (NWFA) recommends keeping environmental conditions between 60°F and 80°F year-round. Our thermostats and sensors can be programmed to automatically stay within these limits, while FidBox® will send alerts to your preferred mobile device, guaranteeing that your floors will stay damage-free for years to come. A Variety of Options You may be wondering what system will work best for your home. Your answer depends on your underfloor and flooring type. Homes that feature a concrete foundation slab can benefit from ThermoSlab®. If you plan on installing a wood floor with nails or glue, WarmStep® is the best electric radiant heating option for such flooring. These systems are electrically powered and require no embedding of tubes or pipes into the subfloor. Furthermore, since they are electric, they require no hot water, eliminating the risk of a leak ruining your floors. Conclusion If you want to provide your family with individualized control while also saving energy and preserving your floors, contact ThermoSoft® today. For more information about your future electric radiant floor heating system visit our website us.ThermoSoft.com By: Eli King  Why ThermoSoft's Floor Heating Systems are the Answer For You With these benefits in mind, where can you add comfort and value at the same time? Look no further than ThermoSoft floor heating systems! We have the fastest warm-up time in the industry, and installation is simple and DIY-friendly. Benefits of ThermoSoft Floor Heating Available for All Types of Flooring: Tile, Laminate, Solid and Engineered Wood, Vinyl, Cement Slab, and Carpet Exceptional Comfort: Warms rooms and not ceilings, Uniform, ideal heat pattern, Say goodbye to drafty rooms, Invisible and silent, Individual room control Cleaner, Healthier, Maintenance-Free: No dirty vents or ducts, No more drying out your air           Energy-Saving: 100% Efficiency, More comfort, less energy, Use less energy by needing less heat Easy to Install: Designed with installation in mind, Tools already in your toolbox, Simple hookup, We're here to support you ThermoSoft never compromises on your comfort or safety, so why would you? Start enjoying each space more than ever with ThermoSoft floor heating systems. Visit us online or contact Thermosoft today. Need help with a project? Tell us about your project and let our experts help you. Our team of Radiant Experts is ready to help! We can help find the right radiant heat product for any project from indoors to the outdoors. Just tell us a little about yourself and your project to get started. Contact an Expert 1-800-308-8057 GET FREE GUIDE >> Don't Trust Just Any Floor Heating Systems - Insist on ThermoSoft Products ThermoSoft offers the best-performing and most reliable radiant electric heat solutions on the market. Our systems are safe and can be installed quickly during a room remodel or a new home build. ThermoSoft products are made in America and are backed by our best-in-class customer service. We design and manufacture our systems here in Vernon Hills, Illinois with the highest quality control. We have an in-house team of qualified professionals to offer guidance and advice every step of the process – from selection to installation and beyond for years to come. Discover all the possibilities to bring warmth & joy into your life! Visit Heating Products by ThermoSoft Certified, Tested & Approved COMPLETE YOUR BATHROOM UPGRADE WITH THERMOTILE  ThermoTile floor heating mats for tile and stone will take your bathroom to the next level! Add floor heat to enhance your space and make your bathroom feel like a luxurious spa. Call us or click here to transform your entire bathroom!